Retail:
K'nect Mobile
Voice Minutes Bundle campaign - Concept Run
Copy - the ever-brilliant Adwela Ntombini - and I were tasked with putting together a TTL concept to announce k'nect mobile's new voice minutes bundles -
We set out to give it a hip, playful slant - talking to the vibrancy and lingo-based habits of our target audience - specifically in the use of "Ringa More".
We set out to give it a hip, playful slant - talking to the vibrancy and lingo-based habits of our target audience - specifically in the use of "Ringa More".
Sadly, this was not the outcome for the final product as the brand felt it was too risky.
